The Company
Passion for surf lifestyle, celebrating community, sustainability, and the ocean is Surf Cove Shop's underlying motive. Their vision was to create a modern digital presence that reflected both their coastal heritage and their commitment to environmentally conscious surf culture.
My Involvement
As the UX and Web Designer for this project, I was responsible for shaping the overall user journey, designing intuitive navigation, and ensuring the site worked seamlessly across both desktop and mobile. From wireframing and prototyping to final UI design, I developed a visual language aligned with Cove’s branding, incorporating modern typography, a surf-inspired colour palette, and clean layouts that highlight products while telling the brand's story.
Overcoming Challenges
One of the main challenges in the project was balancing strong visuals with fast performance. High-quality surf imagery and product photos were essential for storytelling, but they risked slowing down the site. To solve this, I implemented optimised image formats, lightweight SVG graphics, and structured content blocks that preserved the aesthetic without compromising load times. This approach ensured the website remained both visually engaging and technically efficient.
