The Company
Inspired by the Norse sea god Aegir, the brand symbolises fluidity, adaptability, and seamless navigation. With a focus on user-friendly design, intuitive functionality, and scalable features, Aegir CRM empowers users to maintain stronger relationships while staying organised across desktop and mobile platforms.
My Involvement
As part of this project, my role focused on creating a cohesive digital identity for Aegir CRM through both UX and Web Design. I developed the brand style guide, selected the colour palette and typography, and designed user journeys that emphasised simplicity and clarity. I also created mockups for logos, supporting visuals, and responsive layouts, ensuring that every design decision aligned with the product’s core values of trust, clarity, and adaptability.
Overcoming Challenges
One of the main challenges in this project was balancing aesthetics with functionality, particularly when designing for both desktop and mobile experiences. Early concepts were visually strong but revealed gaps in usability during testing. To address this, I iterated on wireframes and refined interactive elements to prioritise accessibility and intuitive navigation. By maintaining close alignment with user feedback and the brand vision, I was able to deliver a solution that was both visually striking and practical in everyday use.
